Robin Pokoj

Robin Pokoj has 30 years’ experience in planning, development, and management of technology-dependent businesses, specializing in ecommerce, emarketing, web enabled publishing, and telecommunication technologies. Particular expertise is in formulating internet strategies, deploying web enabled technology, and applying marketing principles and techniques via electronic media and the internet. Her background encompasses domestic and international contract management, SLA and SOW development, business process analysis, project and product management, marketing, and sales. She has experience in a broad array of industries and she has held numerous executive level positions in ecommerce, telecommunications and marketing.

Ms. Pokoj is the CEO of eComp Consultants, founder of an innovative online, on-demand sports education company and oversees the strategy, development and management of several corporate web properties, including websites, social media, online marketplaces, and blogs.

Testifying Experience

Ms. Pokoj is a seasoned expert whose testifying experience encompasses several areas of litigation including Expert Reports, Depositions, and Hearings (Court and Arbitration). Ms. Pokoj’s expert witness testimony played a significant role in a no damages award in favor of her client in a large and complex advertising and online marketing case. Her testimony on various promotional activities (YouTube, Facebook, Twitter, SEO, SEO, Broadcast Television, and Tradeshows) was extensively cited and credited with eradicating plaintiff’s claims of over $3 million dollar in damages. In a recent case involving trademark infringement, Sticky Holster Inc. v. Tagua Leather Corp, No. 2:14-cv-500-FtM-38CM, the judge sited and affirmed Ms. Pokoj’s testimony on website design and architecture resulting in a favorable verdict for her client.

Professional Summary

Director / Project Manager
13 years

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16 years

Ecommerce Site Development, Online Content Management and Distribution, Online Training, Search Engine Optimization (SEO), Pay Per Click (PPC) Search-Engine Advertising, Social Media Marketing, Affiliate Marketing, Online PR, E-mail Marketing, Newsletter Publishing, Amazon Marketplace, eBay, Web Analytics, Contracts, Service Level Agreements, Fees and Royalties Arrangements.

19 years

Internet based customer care and service management, Web Site Development, Internet Billing, Web Portal Development, Web Application Development, Software Development, Project Management, Graphical User Interface Design

14 years

Billing systems, network management, client/server implementation, middleware support for centralized and distributed configurations.

Business Process Methodologies
7 years

Development and implementation of business process methodologies using metrics and measurable technical processes and controls, Software Engineering Institute’s Capability Maturity Model (SEI/CMM), ISO 9000 and other industry standards

Product Management
20 years

Product Management, Account Management and Vendor Management, competitive & target markets analysis, product strategy, sales and marketing strategy, service costing/pricing, software development and SLA contracts, schedule and quality compliance, resource & contract dispute management

Professional Experience

2009 to Present – CEO / Senior Consultant – eComp Consultants – Tampa, FL


  • Responsible for strategy, operations, marketing, financial performance, business process, staff, and sales.
  • Oversee the operations of the organization
  • Manage financial and human resources
  • Formulate strategies and plans to meet organizational goals and objectives
  • Develop and implement processes and procedures for effective staff operation

Senior Consultant

  • Provide expert witness testimony and consult on internet ecommerce, telecommunication, software contract dispute, patent litigation, and pre-litigation cases.
  • IT best practices process evaluation and analysis
  • Service costing/pricing, software development and delivery contracts, schedule and quality compliance
  • Analysis, expert reports, and damage assessment on litigation and pre-litigation cases

2006 to Present – Founder/Co-Owner – Softball Excellence LLC. – Tampa, FL

  • Responsible for creating, managing, and growing this successful internet-based training company. Played a central role in taking the company from a start-up to the premiere softball education site with the largest online softball training repository in the world.
  • Primary responsibilities include strategic planning, product development and design, technology identification and evaluation, and business development
  • Responsible for developing website and social media strategies, including information design, content strategy and lead-generation tactics. Develops and oversees all social media and digital initiatives, including content distribution to applicable social media outlets, SEO/SEM integration
  • Manages the company’s e-mail marketing program by analyzing and monitoring online marketing trends to continually refine the company’s interactive marketing strategies
  • Responsibilities also include managing the day-to-day operations of the business, including marketing, PR, general operations, finance, and driving revenue

2001 to 2006 – Vice President eBusiness – Evatone, Inc. – Clearwater, FL

  • Responsible for eBusiness Division, including: managing sales, marketing, operations and technology to achieve strategic corporate and financial goals. Consulted with clients interested in maximizing the potential of the internet as a significant channel of distribution. This included evaluation of opportunities, technology, and markets, as well as directing and developing web strategies and execution of all aspects of large and complex eBusiness engagements. Responsibilities also included development and negotiation of contracts, service level agreements, fees, and royalties with both customers and vendors.
  • Worked with fortune 500 publishing conglomerate McGraw-Hill to formulate a content management strategy and overhaul their entire electronic content publishing processes and systems
  • Developed multi-year, multi-phase web strategy for music publishing giant Warner Bros. to support the launch of new K-12 music curriculum product line • Facilitated the planning, design, and development of an interactive information center for the sales force of multi-billion dollar global medical devices company Smith & Nephew
  • Defined strategic and tactical eBusiness initiative required to support the launch of the Southeastern National Tuberculosis Center, one of four Regional Training and Medical Consultation Centers in the United States. Initiated and implemented first phases of both the education and training site and medical consultation portal

1999 to 2001 – General Manager – NETime Verizon Data Services – Temple Terrace, FL

  • Total P&L accountability for NETime, an internet based customer care, service management, and billing solution. In addition to overseeing and growing the business, responsibilities included analyzing industry and technology trends, anticipating the needs of current and prospective clients, and ensuring Verizon was able to differentiate its branded NETime product in the market place.
  • Developed business plans, marketing plans, and operational plans to maximize investments and support the profitable growth of the business uni
  • Analyzed target market, repositioned product marketing, re-staffed, and re-designed operations and sales processes

1988 to 1999 – GTEDS Data Services – Temple Terrace, FL

Director – Business Process, GTEDS Commercial Services

  • Responsible for development, implementation, and optimization of systematic and measurable business and technical processes and controls. Fully accountable for defining the process quality assurance mechanism used to ensure standard software development processes and procedures were implemented, measured and improved upon.
    • Utilized the software engineering institute’s capability maturity model (SEI/CMM) and ISO 9000 to establish a framework for quantifying, measuring and improving software quality, time-to-market and costs
    • Introduced formal enterprise-business processes: New Product Development, Sales/Marketing Software Development, Professional Services, and Technical Support resulting in standardized operating procedures and optimum productivitys

Project Executive, GTEDS CSTI – Professional Service

  • Responsible for interpretation and negotiation of software development and delivery contracts to ensure schedule and quality compliance to the satisfaction of both the customer and company. Oversaw contract compliance, margin, scheduling, resource management and vendor sub-contracts. Accepted overseas assignment and successfully managed all aspects of multi-million dollar software implementation engagement with expense budget in excess of $8 million. Manager Interconnect/Wholesale Products & Services, GTEDS CSTI – Professional Services
  • Concurrently took on additional responsibility for directing technical and business professionals accountable for software development and consulting in billing systems, business processes, data processing, network management, client/server implementation, and other leverageable technical and business competencies of GTE. Consistently ensured that customer objectives on multi-million dollar software product and service contracts were met through the application of optimal project management resources, best practices, and quantifiable measurement tools.

Manager – System Services Support, GTEDS Distributed Computing Infrastructure

  • Responsible for 28 system engineers on a 24×7 production support team which provided middleware support for 27 production applications in a multi-platform and multi-vendor environment in both centralized and distributed configurations with an expense budget of $3.1 million.
  • Successfully managed extensive software development engagement involving internal application development staff and external vendors. Project exceeded quality objectives and was on time and within budget.
  • Established all financial, tactical and strategic objectives and plans for supported products

Senior Product Manager, GTEDS CSTI – Market Development

  • Responsible for strategic and tactical direction for multi-million dollar telecommunication software and services product line. Ensured successful evolution of software to meet worldwide telecommunication market’s needs.
    • Identified international market opportunities, industry and customer needs and developed a highly focused software and services product suite to satisfy market requirements. Produced comprehensive business plan, product plan, marketing and sales collateral material and numerous other strategic documents for the Interconnect product suite.
    • Prior GTE positions 1988 to 1994 included: Staff Manager – GTE Telephone Operations, Dallas, TX; Product Management Marketing Services, Information Center Consultant – GTE Florida, Tampa FL

Focus Areas

User Interface Design and Usability

Content Management and Distribution

Web Applications and Services

Enterprise-wide Systems Integration

Billing Systems

Call Center & Customer Care Technologies


Search Engine Optimization

Search Engine Marketing






Call Center & Customer Care



Case Areas

Patent Litigation
Patent Portfolio Evaluation
Contract Disputes

Education, Licensure, and Certifications

Masters Business Administration (MBA), Dual Concentration in Management Information Systems and Entrepreneurship, 1994
University of South Florida

B.S. Business Administration in Computer Science, 1985
University of Florida

Publications & Presentations

Featured speaker at international conferences on Customer Care Technology Solutions, Outsourcing, and Internet Technology and Trends at the annual Printers Association of Florida (PAF) conference.

Quoted as an eBusiness and technology industry expert in various publications including: Xchange magazine, A-COM magazine, Tampa Bay Business Journal, and the St. Petersburg Times

Professional Organizations

  • Segment Leader for XBITS (XML Book Industry Transaction Standards)
  • Tampa Bay Technology Forum
  • Tampa Bay CIO Council
  • Internet Business Association Int’l, Inc. (IBAII)
  • Association of Information Technology Professionals (AITP)
  • Association of Internet Professionals (AIP)
  • International Webmasters Association (IWA)
  • eMarketing Association (eMA).
  • Project Management Institute
  • Data Processing Management Association (DPMA)
  • Outsourcing Institute
  • Suncoast Toastmasters